Simple, transparent pricing
Start for free and scale as you grow. No hidden fees. No surprises.
Enterprise
Built for enterprise scaleRecommended for brands sending 5 Lac+ messages a month. Everything in Unlimited, plus a dedicated onboarding & success team, custom integrations, enterprise security (SSO & audit logs) and SLA-backed support, all on custom terms.
Compare Plans
See all features and compare the differences side-by-side.
| Features | Basic ₹1,500/mo | Pro ₹3,200/mo | Premium ₹9,100/mo | Unlimited ₹45,000/mo | Enterprise Custom |
|---|---|---|---|---|---|
| Limits & scale | |||||
| Messaging speed How fast your broadcasts are sent, in messages per second. | 40/sec | 40/sec | 250/sec | 1,000/sec | Custom |
| Tags Labels used to group and segment your contacts. | 10 | 100 | 250 | 500 | Custom |
| Custom attributes Custom data fields you can store against each contact. | 5 | 20 | 50 | 100 | Custom |
| Agent seats included Agent logins included for the shared team inbox (extra seats can be added). | 5 | 5 | 5 | 200 | Custom |
| Webhooks Real-time connections that push WhatsApp events to your own systems. | 1 | 3 | Custom | ||
| Included on every plan | |||||
| Unlimited contacts Import as many contacts as you like; you pay only for the conversations you send. | |||||
| Multi-agent live chat Multiple agents handle WhatsApp chats together from one shared inbox. | |||||
| Broadcasting & retargeting Send bulk campaigns and re-engage users based on how they responded. | |||||
| Click-to-WhatsApp Ads Manager Create and manage Meta ads that drive chats and sales, right from RayFlow. | |||||
| Campaigns & automation | |||||
| Campaign Scheduler Schedule broadcasts to send automatically at a chosen date and time. | |||||
| Campaign Click Tracking See which recipients clicked the links or buttons in a campaign. | |||||
| Campaign Budget & Analytics Track spend, delivery, reads and ROI for every campaign. | |||||
| Project APIs Developer APIs to manage contacts, campaigns and messaging from your systems. | |||||
| Custom Agent Rules Rules for how incoming chats are auto-assigned and handled across agents. | |||||
| CSV Campaign Scheduler Upload a CSV and schedule a one-off broadcast to exactly that list. | |||||
| Automatic Failed Message Retry Failed messages are retried automatically so more of your campaign is delivered. | |||||
| Premium controls | |||||
| Priority Support Faster, prioritised responses from the RayFlow support team. | |||||
| Number Masking Agents see only the last 4 digits of customer numbers; the owner sees full numbers. | |||||
| Download Reports Downloadable Campaign, User, Overview and Opt-in/Opt-out reports. | |||||
| Template TTL Set a delivery window on a template so time-sensitive messages never arrive late. | |||||
| Multiple Meta-Ad Chatflow Trigger Connect more than one Click-to-WhatsApp ad to a single chatbot flow. | |||||
| Add Time Delay in Chatflow Add natural pauses between automated messages in a chatbot flow. | |||||
| Add Timeout in Chatflow If a user stops replying mid-flow, the bot takes a fallback action after a set time. | |||||
| Message Duplicate Contacts (CSV) Allow the same number to appear more than once in a CSV broadcast. | |||||
| Turbo Onboarding Fast-tracked, priority setup assistance to get your account live quickly. | |||||
| Scale & dedicated support | |||||
| Dedicated Account Manager A named point of contact to help you onboard and optimise your campaigns. | |||||
| Enterprise only | |||||
| Dedicated 1:1 Onboarding & Setup A dedicated specialist sets up and configures your account one-on-one. | |||||
| Solution Architect & Success Team A solution architect and success team to design and optimise your WhatsApp setup. | |||||
| Custom Integrations Bespoke integrations built for your CRM, data warehouse or internal tools. | |||||
| SLA-Backed Priority Support Guaranteed response times backed by a formal service-level agreement. | |||||
| SSO & Audit Logs Single Sign-On plus audit logs for enterprise security and compliance. | |||||
| Custom Contracts & Invoicing Custom agreements, billing cycles and invoicing terms for procurement. | |||||
Add-ons
| Add-on features | Basic Chatbot ₹2,500/mo | AI Agent Builder ₹3,500/mo |
|---|---|---|
| Keyword-based chatbots Build up to 5 keyword/rule-based chatbot flows. | 5 | 5 |
| Drag-and-drop flow builder Design chatbot journeys visually with a no-code drag-and-drop builder. | ||
| WhatsApp Cart Management Let users add products to a cart and check out within WhatsApp. | ||
| Share Catalogs & Products Send your product catalog and individual products inside the chat. | ||
| Shopify Chatbot integration Connect your Shopify store to the chatbot for cart and order flows. | ||
| Generate Chatbot with AI Auto-generate a chatbot flow with AI (3 free generations included). | ||
| AI-powered responses The agent understands and replies in natural language using AI. | ||
| AI messages / month 7,000 AI-handled messages included each month (top-up anytime). | 7,000 | |
| Knowledge Base Q&A The AI answers questions from your own uploaded knowledge base. | ||
| Long-term user memory The agent remembers past context about each user across conversations. | ||
| Smart AI Routing across flows AI routes each user to the most relevant flow automatically. | ||
| No-code AI builder Build and configure the AI agent without any code. | ||
| Tool Calling & API Integrations Let the AI agent call your APIs and tools to take real actions. | ||
| Free AI messages for testing 500 free AI messages to test the agent before you go live. | 500 |
Important Pricing Terminologies
Let's make WhatsApp API Pricing easy to understand for you!
Customer Service Window
When a user sends you a message, a 24-hour support window begins. Each new message from the user resets this window. During this window, you can respond freely without additional charges and you can respond with any free form messages. Also, utility templates delivered within this window won't be charged.
Unlimited Free Service messages
Each business using RayFlow receives Unlimited FREE service messages. Businesses can reply to user messages without incurring any charges; it's completely FREE.
Marketing messages
Marketing messages include all promotional messages, offers, product updates. Each marketing message delivered costs ₹1.09/ message (for Indian users)
Utility Messages
Utility messages are transactional in nature and include messages for delivery updates, transaction receipts, reminders and more. Each utility message delivered costs ₹0.145/ message (for Indian users). Utility templates delivered within a customer service window won't be charged.
Authentication Messages
Authentication messages include messages used for verification purposes such as OTP, account registration and account recovery. Each authentication template message delivered costs ₹0.145/ message (for Indian users)
Service Messages
Service messages includes all user-initiated messages related to customer support, Chatbot support & queries asked by users. Service conversations are FREE for all businesses using RayFlow.